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People don’t want to see orcas going insane in minuscule concrete tanks, cause marine mammal families to be torn apart, or give their money to a company that tries to deceive them at every turn.

It’s no surprise, then, that multinational financial services company Credit Suisse has downgraded SeaWorld stock to an “underperform” rating—and analysts say the stock is likely to experience continuing declines, despite having already fallen substantially this year.

Trua Floating Listlessly at SeaWorld Orlando

“Credit Suisse is now telling its investors what PETA has said for decades, and that’s to steer clear of SeaWorld,” said PETA Executive Vice President Tracy Reiman. “The park’s move away from circus-style orca shows and tawdry orca-breeding programs will be too little too late as long as SeaWorld refuses to release these long-suffering animals to seaside sanctuaries where they’d finally have a taste of freedom.”

Keiko in a sea sanctuary© Free Willy Keiko Foundation

Keiko in a sea sanctuary

According to a MarketWatch report, the SeaWorld stock downgrade resulted in part from a “‘lack of traction’ with SeaWorld’s turnaround thesis,” but this news is just the latest in a series of bad business developments for the embattled abusement park. Last year, the company reported an astounding 84 percent decline in earnings, admitted to employing spies to infiltrate PETA, was taken down on social media not once but twice, and lost countless corporate sponsors.

This really isn’t that complicated. People don’t want to watch abused animals be forced to perform pointless circus tricks. SeaWorld can either retire the animals to coastal sanctuaries, where they can start the rehabilitation process, or continue refusing to evolve and put itself out of business.

What You Can Do

Urge SeaWorld to send orcas to seaside sanctuaries and to eliminate all its animal displays.

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