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With Joel Manby taking over as SeaWorld’s new CEO today, PETA sent him a letter urging him to take the park in a new direction–one with coastal sanctuaries, virtual-reality displays, and other animal-friendly innovations instead of captive orcas.

“Ringling’s recent announcement that it will phase out its elephant acts because of a change in public opinion clearly shows that the public—particularly millennials, the next generation of parents—is ready for a change,” writes PETA President Ingrid E. Newkirk. “There is no doubt that marine-mammal confinement is coming to an end. The only question is whether SeaWorld will realize that before it’s too late to change along with the marketplace.”

View PETA’s full letter to Manby.


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