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UPDATE: Sidewalks near Orlando’s busiest parks and playgrounds now sport this eye-catching message from PETA, just ahead of the one-year anniversary of the orca Tilikum’s death.

Originally posted December 8, 2017:

Sidewalks near San Diego’s busiest parks and playgrounds now sport an eye-catching message from PETA. The sidewalk ads show a crying child in a tank of water above the words “SeaWorld: Where Timeout Never Ends. Never Visit SeaWorld or Any Marine Park.”

“Kids would run screaming from SeaWorld if they knew how orcas suffered and died in its barren tanks,” says PETA Executive Vice President Tracy Reiman. “PETA’s sidewalk decals speak to kids in terms they can understand.”

Seven marine mammals have died at SeaWorld this year alone. PETA is calling on SeaWorld to retire all the surviving marine mammals to coastal sanctuaries, where they’d have some semblance of a natural life.

The ad was conceived of by University of Southern California advertising students.

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